We know that a lot goes into finding the perfect packaging for your product. Not only do you need a package that provides functionality and fits the unique needs of its content, but it is equally important that it showcases your brand personality. Add in cost efficiency and sustainability considerations, and it can quickly become complicated.
We are currently seeing a demand for both compostable and biodegradable packaging options that often originate at the retail level as one of many corporate social responsibility goals to reduce plastic consumption. Bioplastics are also one of the many trends that are unfortunately influenced by ongoing legislation focused on banning single-use packaging without rightly considering all the variables.
Anyone who’s worked in machinery engineering recognizes that installing a modern, automated packaging line is essentially an exercise in the effective management of quite literally thousands of details. One misplaced assumption can delay or capsize a project - an overwhelming development for even the most seasoned professionals!
Research reveals that 42% of consumers are willing to pay more for products and services provided by companies committed to sustainability initiatives and 32% are willing to pay more for products in sustainable packaging. Statistics like these are urging fresh produce brands to take notice, adapt, react, or be left behind.
Flexible packaging represents about 19% of US packaging sales, and about 90% of those packages are for food products. It offers a number of sustainability benefits throughout the entire life cycle of the package, including: