Having options is never a bad thing and understanding your options is a great thing. Navigating flexible packaging and the Best-Practices to Achieve Inspired, High-Impact Packaging Design offers tools which ultimately minimize cost, decrease lead time from production to market, and most importantly, deliver a package that “wows” your customer, turning them into advocates.
In the U.S., consumer concern has escalated with daily reports of newly confirmed cases of the coronavirus (COVID-19), amidst ongoing cancellations of major entertainment events and business conferences, airline cutbacks, postponements of professional sports leagues, and school closings. Citizens are also now being asked to stay indoors and keep their contact with others to a minimum.1
Consumers are complex, with powerful emotions and expectations that are influencing relationships and engagement with brands like never before. It is broadly believed that emotions are the basis for 80% of the decisions a person makes in a day1, yet—beyond marketing—few companies appropriately and intentionally act upon how and when emotions impact their customers’ impression of their brand.
Notably, while the use of plastic has soared, rising environmental consciousness has influenced the flexible packaging industry as product manufacturers adjust to align with Retailers and Corporate Social Responsibility. Shifts in consumer buying behavior has imposed pronounced restrictions as demand rises for more sustainable solutions across the board.1
According to research conducted in 2019 by McKinsey & Company, five major trends will severely influence packaging, demanding agility in innovative performance to navigate the pressure and potential disruptions to existing purchasing and processing practices over the next five to ten years1:
