Over the last five years, shopper trends and emerging technologies have created an enormous opportunity for fresh produce brands to add value, differentiate, and surprise, delight, and engage shoppers through packaging solutions. Oftentimes those trends and technologies originate outside the conventional produce department and require our industry to think more strategically and creatively about the way we position our products on the store shelf.
Putting together a successful packaging program requires a lot of planning and coordination with operations and suppliers. To help you make sure you've covered all your bases, we've put together a Best Practices Checklist.
About 4 weeks ago, we celebrated the grand opening of our new 32,000 square foot printing facility – a project that was nearly a year in the making. We partnered with a local builder, Noser Construction Co., to bring our vision to life and help us strategically expand our operations to support continued growth for years to come.
The reality that we now operate in a fiercely competitive online shopping environment requires a new way of thinking when it comes to product presentation and positioning in brick-and-mortar stores. Fresh produce companies can no longer rely on the notion that fresh sells itself.
As 2017 comes to a close, fresh produce companies like yourself are thinking about how you can better position your products to consumers in 2018. Packaging is a key consideration in that brand strategy. To help make your planning easier in the coming year, we’ve done some research and compiled a few packaging trends that you should keep in mind as you begin building out your brand strategy for the coming year.