This week, we sat down with Craig Fox, Executive Vice President of Fox Packaging, for a quick Q & A about packaging trends amidst COVID-19.
Materials, Closures and Automated Solutions
When discussing sustainability, it is important to acknowledge that packaging plays a critical role in purchase decisions, as packaging is often perceived as a direct indicator of value. Product and brand perceptions are built upon an array of cues including price, packaging material, color, environmental-friendliness, etc., and each of these cues provide a basis for consumers in establishing their impression of that product or brand.1
A leading cause of decreased shelf-life for all potato varieties is greening - a natural discoloration of the potato skin when they are exposed to visible and ultraviolet light for prolonged periods of time. In 2010, Fox Packaging introduced, the Fox Combo Ultra Shield® bag, the first potato packaging solution designed to address the potato greening issue and drastically minimize product loss.