According to research conducted in 2019 by McKinsey & Company, five major trends will severely influence packaging, demanding agility in innovative performance to navigate the pressure and potential disruptions to existing purchasing and processing practices over the next five to ten years1:
Materials, Closures and Automated Solutions
When discussing sustainability, it is important to acknowledge that packaging plays a critical role in purchase decisions, as packaging is often perceived as a direct indicator of value. Product and brand perceptions are built upon an array of cues including price, packaging material, color, environmental-friendliness, etc., and each of these cues provide a basis for consumers in establishing their impression of that product or brand.1
In selecting the plastic materials for our bag designs, Fox Packaging considers a number of variables based on how well they will protect, enhance and elongate shelf-life for various fresh produce items. Our long-standing research partnership with Michigan State University’s School of Packaging has allowed us to conduct a number of research trials to develop optimum packaging respiration levels and light-protecting designs that deliver industry-leading flexible packaging solutions.
Even after a fruit or vegetable is removed from its plant, it is still a living organism that continues to exhibit certain biological functions that help to keep its cells alive and thriving well after harvesting. At the most basic level, carbohydrates that are stored in each piece of produce are continually burning energy just as the human body does.
Over the last decade, sustainable packaging options have increased to one degree or another from the introduction of original packaging innovations to modifications of existing designs that now include higher levels of sustainable components.