Plastic is a dynamic and versatile resource that offers convenience, peace of mind, and stability to numerous industries that consumers rely on every day. Shaping a plastic-friendly consumer mindset requires our collective investment in rethinking our systems, improving our plastic handling and continually educating our end users on the benefits of plastic.
Consumers are complex, with powerful emotions and expectations that are influencing relationships and engagement with brands like never before. It is broadly believed that emotions are the basis for 80% of the decisions a person makes in a day1, yet—beyond marketing—few companies appropriately and intentionally act upon how and when emotions impact their customers’ impression of their brand.
Notably, while the use of plastic has soared, rising environmental consciousness has influenced the flexible packaging industry as product manufacturers adjust to align with Retailers and Corporate Social Responsibility. Shifts in consumer buying behavior has imposed pronounced restrictions as demand rises for more sustainable solutions across the board.1
According to research conducted in 2019 by McKinsey & Company, five major trends will severely influence packaging, demanding agility in innovative performance to navigate the pressure and potential disruptions to existing purchasing and processing practices over the next five to ten years1:
Materials, Closures and Automated Solutions
When discussing sustainability, it is important to acknowledge that packaging plays a critical role in purchase decisions, as packaging is often perceived as a direct indicator of value. Product and brand perceptions are built upon an array of cues including price, packaging material, color, environmental-friendliness, etc., and each of these cues provide a basis for consumers in establishing their impression of that product or brand.1