A rigorous life-cycle analysis (LCA) is the packaging industry's key tool for examining the environmental impact of our products. The objective of an LCA is to weigh the trade-off of improvements in one area of the life-cycle against the impact it has in another with the aim of improving overall sustainability.
The advantages of flexible packaging with regards to design and material includes easy storage features, supports extended shelf-life, more convenient to open and carry, highly practical resealability, utilizes less material, improves cost economics, less overall weight, improved shipping characteristics, and overall better suited for e-commerce.
The Ellen MacArthur Foundation says that by 2050 there will be more plastic than fish in the oceans, and that is without the possibility of giants like China and India increasing their plastic usage. Even plastic which claims to be biodegradable can take years to decompose – yet today’s modern households are widely dependent on plastic.
Plastic is a dynamic and versatile resource that offers convenience, peace of mind, and stability to numerous industries that consumers rely on every day. Shaping a plastic-friendly consumer mindset requires our collective investment in rethinking our systems, improving our plastic handling and continually educating our end users on the benefits of plastic.
Consumers are complex, with powerful emotions and expectations that are influencing relationships and engagement with brands like never before. It is broadly believed that emotions are the basis for 80% of the decisions a person makes in a day1, yet—beyond marketing—few companies appropriately and intentionally act upon how and when emotions impact their customers’ impression of their brand.