What are the benefits of a circular economy?
Have you experienced any supply chain issues lately? From fresh produce to consumer-packaged goods, we are currently feeling the strain of living in a linear economy. Companies are relying on sourcing specific materials that are often coming from only one, singular location. These goods are being designed, developed, and shipped with the expectation that they will be used only once and will ultimately end up in a landfill after briefly serving their intended purpose. If 2021 has taught us anything it is that this type of linear economy will not be a sustainable or profitable way to move forward.
What if making small improvements to your packaging could lead to a multitude of benefits for your brand and bottom line? Recently, Shell Polymers published an eBook that discusses that very idea and brings up 3 actionable takeaways that we felt were worth elevating.
Scan your M&Ms to download a Spotify playlist. Scan the tabletop at your favorite restaurant to see the dinner menu for the evening. Scan a code on the side of your sweet onion bag to be taken to a website for a special giveaway or sweepstakes.
The Recycling Partnership, an action agent transforming the recycling system and activating
a circular economy for packaging, recently released a 2021 report titled Paying It Forward: How Investment in Recycling Will Pay Dividends.
As demographics continue to shift, generational influences impact the demand for more sustainable packaging solutions. Oftentimes, though, these consumer preferences exist in a vacuum without the bigger understanding of packaging performance, product shelf-life, and the role packaging plays in preserving food quality. Brands must choose their sustainability initiatives wisely based on their particular production and product needs, and often times that means choosing one or two specific approaches to building and communicating a sustainability story.