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by Fox Packaging | January 13, 2020

Materials, Closures and Automated Solutions

When discussing sustainability, it is important to acknowledge that packaging plays a critical role in purchase decisions, as packaging is often perceived as a direct indicator of value. Product and brand perceptions are built upon an array of cues including price, packaging material, color, environmental-friendliness, etc., and each of these cues provide a basis for consumers in establishing their impression of that product or brand.1

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