In the US, 66% of recyclable packaging is not recycled1. With many environmental claims on retailer shelves, GreenBlue’s Sustainable Packaging Coalition (SPC) developed consumer friendly recycling instructions through the How2Recycle label program. In this shift toward more transparent claims, this program alleviates concerns regarding recycling procedures to better support consumers in their packaging disposal practices and showcases efforts to create group norms for recycling.
As Americans, we create an enormous amount of trash. The average person produces about 4.4 pounds per day, and most of it is comprised of recyclable items.1 To keep up with the increase in curbside pickup volume, landfills have grown in number. We are hearing more about recycling today amidst industry transitions impacted by sustainability initiatives.
In the U.S., consumer concern has escalated with daily reports of newly confirmed cases of the coronavirus (COVID-19), amidst ongoing cancellations of major entertainment events and business conferences, airline cutbacks, postponements of professional sports leagues, and school closings. Citizens are also now being asked to stay indoors and keep their contact with others to a minimum.1
Consumers are complex, with powerful emotions and expectations that are influencing relationships and engagement with brands like never before. It is broadly believed that emotions are the basis for 80% of the decisions a person makes in a day1, yet—beyond marketing—few companies appropriately and intentionally act upon how and when emotions impact their customers’ impression of their brand.
Retailers have remarkable political and economic influence in the food system and an integral responsibility to demonstrate good corporate citizenship through corporate social responsibility (CSR). CSR refers to a company’s practice of taking responsibility for its effects not only on the environment but also on people’s social well-being, going beyond just sustainability.