Bioplastics have become a significant aspect of sustainable packaging discussions. Some short-sighted sustainability mandates have even stipulated use of bioplastics. However, while they may offer limited benefits in some areas of environmental concern, there are very real downsides that are not given equal voice in the conversation. We're taking a closer look at bio-based language and breaking down some facts around each topic.
In conjunction with the rollout of our new packaging material, Fox Fresh VertiMesh, we sat down with Keith Fox, President of Fox Packaging, for a quick Q & A about this new automated packing solution.
This week, we sat down with Craig Fox, Executive Vice President of Fox Packaging, for a quick Q & A about packaging trends amidst COVID-19.
Consumers are complex, with powerful emotions and expectations that are influencing relationships and engagement with brands like never before. It is broadly believed that emotions are the basis for 80% of the decisions a person makes in a day1, yet—beyond marketing—few companies appropriately and intentionally act upon how and when emotions impact their customers’ impression of their brand.
Today, sustainability is often identified as a priority for brands, specifically within packaging programs. Brands are combatting their environmental impact by exploring eco-designed packaging. Bio-based designs (packaging materials that promote environmental efficiency) are a frequent topic of discussion1; however pricing, life cycle assessment results, and overall quality continue to impact these efforts and challenge bio-based options as a cost-efficient solution.2