Our newest manufacturing partner, Redpack Packaging Machinery® is based in the UK and specializes in flow wrapping technology for fresh produce and more commonly, bakery items. They offer a wide variety of machine options covering all combinations of top reel, bottom reel, rotary jaw and box motion jaw solutions to cover all applications. In today's Q&A with them, we're gaining insights on packaging trends and learning more about the benefits of flow wrapping technology.
Demand is rising for more sustainability-conscious products across the board, and specifically in the realm of consumer packaging. However, as shoppers become increasingly environmentally conscious, there has been a proven disconnect between shoppers saying they desire more eco-friendly options while not empowering themselves with the knowledge necessary to take action.
The Packer recently released its 2022 Sustainability Insights report that aggregated the sustainability practices and perceptions of the 664 growers, consumers and retailers that were polled. Three stats in particular highlighted the critical need for recyclability to be a key component of a successful packaging program.
Over the past several years we have seen a very defined shift toward more flexible packaging purchases from our fresh produce customers. That trend accelerated even more with COVID-19 spurring both a concern for product safety and a desire to minimize trips to the store, which necessitated larger purchases per trip. Bags became the solution to address both of those concerns.
What are the benefits of a circular economy?
Have you experienced any supply chain issues lately? From fresh produce to consumer-packaged goods, we are currently feeling the strain of living in a linear economy. Companies are relying on sourcing specific materials that are often coming from only one, singular location. These goods are being designed, developed, and shipped with the expectation that they will be used only once and will ultimately end up in a landfill after briefly serving their intended purpose. If 2021 has taught us anything it is that this type of linear economy will not be a sustainable or profitable way to move forward.