As demographics continue to shift, generational influences impact the demand for more sustainable packaging solutions. Oftentimes, though, these consumer preferences exist in a vacuum without the bigger understanding of packaging performance, product shelf-life, and the role packaging plays in preserving food quality. Brands must choose their sustainability initiatives wisely based on their particular production and product needs, and often times that means choosing one or two specific approaches to building and communicating a sustainability story.
Competitive pricing, increased sales, improved performance, sustainable and eco-conscious options, and ease throughout the supply chain ― these are just some of the benefits of transitioning into a flexible packaging program.
As we have continued to experience a worldwide pandemic, regional weather anomalies, and heightened food insecurity, consumers have grown more mindful of their grocery shopping habits and are looking to purchase products that add both convenience and extended shelf-life to their kitchens. An underlying challenge being to purposely use everything that is purchased for meal or snack consumption.
By connecting with Fox Packaging for your flexible packaging needs, you are not simply working with a vendor, but with a partner who understands fresh produce packing operations and the perishability of various commodities. But even beyond that essential industry knowledge, we understand the intrinsic value that packaging brings to your shoppers well beyond its functional design.
Here are four rules of the packaging game that will help you win the hearts and minds of your shoppers.