Consumers are complex, with powerful emotions and expectations that are influencing relationships and engagement with brands like never before. It is broadly believed that emotions are the basis for 80% of the decisions a person makes in a day1, yet—beyond marketing—few companies appropriately and intentionally act upon how and when emotions impact their customers’ impression of their brand.
Your team has worked hard, they’ve used available resources to help dramatically improve your packaging development process. You’ve laid out your art on your custom packaging die line and sent your completed design as a digital file to your account representative – now what?
We can't say it enough. Packaging design is a team sport. Draft your MVPs early and meet often.
It’s the first moment of truth for your product. Your target consumer is standing at the retail shelf or looking at options online, deciding which brand to put in her (real or virtual) shopping cart. Will it be yours? Does your packaging stand out from the crowd…in a positive way?
Color theory is an influential business tool. Studies have shown that using color in presentations and documents creates better understanding and recall of the information shared, in particular this online study commissioned by Xerox found the following1:
