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2024 Pantone Color of the Year in Produce Packaging

BY | April 11, 2024

Pantone, a global authority in color development and communication, has been influencing product...

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An Emotion Driven Consumer

BY | February 17, 2020

Consumers are complex, with powerful emotions and expectations that are influencing relationships...

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Color Theory Part 2: Color in the Pre-Press Process

BY | November 22, 2019

Color Stripes

Your team has worked hard, they’ve used available resources to help dramatically improve your...

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Packaging Design is a Team Sport

BY | November 14, 2019

Design is a Team Sport-smaller file

We can't say it enough. Packaging design is a team sport. Draft your MVPs early and meet often.

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Best Practices to Achieve Inspired, High Impact Design

BY | October 10, 2019

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It’s the first moment of truth for your product. Your target consumer is standing at the retail...

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Color Theory Part 1: Introduction to Color Theory in Packaging

BY | October 02, 2019

Color Wheel Header-1

Color theory is an influential business tool. Studies have shown that using color in presentations...

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