Pantone, a global authority in color development and communication, has been influencing product development and purchasing decisions across various industries with its Color of the Year since 1999. This color is meticulously selected by Pantone’s experts who conduct year-round macro-level color trend forecasting and research to identify new color influences.
Navigating PFAS: A Deep Dive into Fresh Produce Packaging Regulations and Sustainability Initiatives
Consumers are complex, with powerful emotions and expectations that are influencing relationships and engagement with brands like never before. It is broadly believed that emotions are the basis for 80% of the decisions a person makes in a day1, yet—beyond marketing—few companies appropriately and intentionally act upon how and when emotions impact their customers’ impression of their brand.
Your team has worked hard, they’ve used available resources to help dramatically improve your packaging development process. You’ve laid out your art on your custom packaging die line and sent your completed design as a digital file to your account representative – now what?
We can't say it enough. Packaging design is a team sport. Draft your MVPs early and meet often.
