Plastic is a dynamic and versatile resource that offers convenience, peace of mind, and stability to numerous industries that consumers rely on every day. Shaping a plastic-friendly consumer mindset requires our collective investment in rethinking our systems, improving our plastic handling and continually educating our end users on the benefits of plastic.
In the US, 66% of recyclable packaging is not recycled1. With many environmental claims on retailer shelves, GreenBlue’s Sustainable Packaging Coalition (SPC) developed consumer friendly recycling instructions through the How2Recycle label program. In this shift toward more transparent claims, this program alleviates concerns regarding recycling procedures to better support consumers in their packaging disposal practices and showcases efforts to create group norms for recycling.
As Americans, we create an enormous amount of trash. The average person produces about 4.4 pounds per day, and most of it is comprised of recyclable items.1 To keep up with the increase in curbside pickup volume, landfills have grown in number. We are hearing more about recycling today amidst industry transitions impacted by sustainability initiatives.
Having options is never a bad thing and understanding your options is a great thing. Navigating flexible packaging and the Best-Practices to Achieve Inspired, High-Impact Packaging Design offers tools which ultimately minimize cost, decrease lead time from production to market, and most importantly, deliver a package that “wows” your customer, turning them into advocates.
Consumers are complex, with powerful emotions and expectations that are influencing relationships and engagement with brands like never before. It is broadly believed that emotions are the basis for 80% of the decisions a person makes in a day1, yet—beyond marketing—few companies appropriately and intentionally act upon how and when emotions impact their customers’ impression of their brand.