We can't say it enough. Packaging design is a team sport. Draft your MVPs early and meet often.
It’s the first moment of truth for your product. Your target consumer is standing at the retail shelf or looking at options online, deciding which brand to put in her (real or virtual) shopping cart. Will it be yours? Does your packaging stand out from the crowd…in a positive way?
Color theory is an influential business tool. Studies have shown that using color in presentations and documents creates better understanding and recall of the information shared, in particular this online study commissioned by Xerox found the following1:
Retailers have remarkable political and economic influence in the food system and an integral responsibility to demonstrate good corporate citizenship through corporate social responsibility (CSR). CSR refers to a company’s practice of taking responsibility for its effects not only on the environment but also on people’s social well-being, going beyond just sustainability.
Not all citrus is created equally - especially when it comes to the equipment that most gently and efficiently handles it day in and day out on your packing lines. Today we're talking about weigher and bagger pairings optimally designed for small citrus fruit as well as pairings best suited for larger citrus fruit.