As 2017 comes to a close, fresh produce companies like yourself are thinking about how you can better position your products to consumers in 2018. Packaging is a key consideration in that brand strategy. To help make your planning easier in the coming year, we’ve done some research and compiled a few packaging trends that you should keep in mind as you begin building out your brand strategy for the coming year.
We know you have a lot of packaging choices to choose from and your packaging should be as unique as the products you sell! It can be challenging to make sense of what bag styles are right for your product.
When it comes to fresh produce packaging, retailers need functional merchandising, product protection and eye appeal. Consumers desire functional storage/portability, product protection and the ease of using their senses when making their selections.
At Fox Packaging, we are committed to supporting our customers with innovative bag designs that extend shelf-life, showcase the natural beauty of their products and provide a beautiful foundation for branding and artwork.
A 2015 study conducted by the Freedonia Group predicted that demand for produce packaging would consistently increase over the next several years. Not surprisingly, we have since seen that predication validated with growing consumer demand for health and convenience.