The Ellen MacArthur Foundation says that by 2050 there will be more plastic than fish in the oceans, and that is without the possibility of giants like China and India increasing their plastic usage. Even plastic which claims to be biodegradable can take years to decompose – yet today’s modern households are widely dependent on plastic.
Plastic is a dynamic and versatile resource that offers convenience, peace of mind, and stability to numerous industries that consumers rely on every day. Shaping a plastic-friendly consumer mindset requires our collective investment in rethinking our systems, improving our plastic handling and continually educating our end users on the benefits of plastic.
Having options is never a bad thing and understanding your options is a great thing. Navigating flexible packaging and the Best-Practices to Achieve Inspired, High-Impact Packaging Design offers tools which ultimately minimize cost, decrease lead time from production to market, and most importantly, deliver a package that “wows” your customer, turning them into advocates.
