The advantages of flexible packaging with regards to design and material includes easy storage features, supports extended shelf-life, more convenient to open and carry, highly practical resealability, utilizes less material, improves cost economics, less overall weight, improved shipping characteristics, and overall better suited for e-commerce.
The Ellen MacArthur Foundation says that by 2050 there will be more plastic than fish in the oceans, and that is without the possibility of giants like China and India increasing their plastic usage. Even plastic which claims to be biodegradable can take years to decompose – yet today’s modern households are widely dependent on plastic.
Plastic is a dynamic and versatile resource that offers convenience, peace of mind, and stability to numerous industries that consumers rely on every day. Shaping a plastic-friendly consumer mindset requires our collective investment in rethinking our systems, improving our plastic handling and continually educating our end users on the benefits of plastic.
Your team has worked hard, they’ve used available resources to help dramatically improve your packaging development process. You’ve laid out your art on your custom packaging die line and sent your completed design as a digital file to your account representative – now what?
We can't say it enough. Packaging design is a team sport. Draft your MVPs early and meet often.
