A 2015 study conducted by the Freedonia Group predicted that demand for produce packaging would consistently increase over the next several years. Not surprisingly, we have since seen that predication validated with growing consumer demand for health and convenience.
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Increased consumer awareness about health & wellness coupled with the growing assortment of niche diet programs, fresh produce is in a particularly unique position to be widely relevant and meet a broad spectrum of food requirements and preferences. Combine this incredibly positive positioning with shoppers’ desire for added convenience in their busy lives, and there’s no confusion about why packaged produce sales are on the rise.
We’ve also seen produce packaging take on a bigger role in the areas of protection, traceability and marketing of fresh fruits and vegetables. And in some cases packaging actually extends product shelf-life, providing a cost benefit to our retail partners.
.png?width=500&name=The%20US%20demand%20for%20produce%20packaging%20will%20rise%203.2%20annually%20through%202019.%20(6).png "The US demand for produce packaging will rise 3.2 annually through 2019. (6).png")
Stand-Up Pouches, in particular, are one style of flexible packaging that has really gained momentum in recent years due to their easy-carry handles, resealable closures and stylish, up-right presentation on the store shelf. The Fox Packaging Stand-Up Combo Bag was designed as a highly functional and efficient pouch option for customers looking to use existing wicketed bagging equipment.
To learn more about all of our fresh produce packaging options and how they can meet you marketing and product handling needs, visit www.foxbag.com.
