The reality that we now operate in a fiercely competitive online shopping environment requires a new way of thinking when it comes to product presentation and positioning in brick-and-mortar stores. Fresh produce companies can no longer rely on the notion that fresh sells itself.
One way to create an appealing in-store brand experience is with an eye-catching and solutions-oriented merchandising strategy. Display-ready packaging - particularly pouch style bags - is rapidly gaining traction in the fresh produce department and beyond.
With our newly launched eBook, you'll find a step-by-step guide for building a successful display-ready packaging program that will help your brand and your retail partners maintain relevance with today's shoppers. Filled with practical information on planning and execution, you'll find all the information you need as you begin putting together your next display-ready packaging program.