Over the last five years, shopper trends and emerging technologies have created an enormous opportunity for fresh produce brands to add value, differentiate, and surprise, delight, and engage shoppers through packaging solutions. Oftentimes those trends and technologies originate outside the conventional produce department and require our industry to think more strategically and creatively about the way we position our products on the store shelf.
Our latest eBook, 7 Global Packaging Trends Set to Transform the Packaging Industry, brings together a 
range of key themes, insights, and perspectives from leading packaging researchers and practitioners into one in-depth read to help you make sense of the evolution happening in today’s packaging landscape.
Here are just a few excerpts you can read more about in this resource:
- Packaging that structurally, visually, and functionally disrupts the category, communicates the brand succinctly, reinforces the brand’s quality/value positioning, and works hard for the consumer will drive brand engagement and loyalty.
- Cross channel continuity in design, brand, and functionality of packaging is critical to brand equity and the overall consumer experience.
- 50% of US grocery shoppers agree that the right packaging can help reduce food waste.
- “Clean labels” now pertain not only to ingredients, but also to packaging components.
- Packaging with a life of its own, that has a secondary function or serves as a keepsake after the product is used is an opportunity for differentiation.
Download your free copy of 7 Global Packaging Trends Set to Transform the Packaging Industry by clicking the button below.
